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How can Photogrammetry Provide Extreme ROI for Different Industries

Surveyors are realizing bottom-line ROI with the right photogrammetric software. This webinar will feature 2 customers of 3Dsurvey software. They’ll describe different industry applications, their accuracy requirements for various projects, budget considerations, project delivery timelines – and why they’ve selected 3Dsurvey to help them meet these needs. Will it help you meet your own budget, project delivery, integration, data sharing and other challenges? We’ll provide an interactive Q&A format to help you make this determination.

3Dsurvey will be present on Geo Week Live webinar – Wednesday 12 May 11:00 am ET (Boston time)

Meet the speakers:

Leon Malan, SOM Surveys Instruments 

Leon is a Mechanical engineer with a love for the built environment. He started his career working for a large engineering firm specializing in saving energy consumption on mines. It is here where he fell in love the concept of running a project as a business, and that everything you do should be driven by ROI and profitability. 

He slightly changed his sights from mechanical engineering to surveying when he saw the great impact that can be made in the field of surveying. The surveying industry soon became a passion and this is how he became a member of SOM Survey Instruments. For the past two years he has been exploring new technologies and software, dedicated to help clients drive ROI and be more profitable.

Farrah Etcheverry, Etcheverry Land Surveying

Farrah is the Co owner of Etcheverry Land Surveying, located in northern Arizona.
Daughter of a Land Surveyor, working under him for the last 6 years doing anything she can get her hands on, their daily grind includes boundary, topographic, ALTA, construction staking, mining claim, and drone surveying. She has experience in AutoCad, TBC, Leica geo office, Carlson, and 3Dsurvey software. She is an advocate and supporter of the “Get Kids into Survey” movement, and strong proponent for women in the field of Land Surveying and construction.



Meet your host – Marko

  • 11+ years of surveying experience
  • 1000+ processed 3Dsurveying projects
  • 5+ years of dedicated customer and technical support

Marko has been with us here at 3Dsurvey from the very beginning. He is one of our most experienced, hardworking and beloved product managers.

Having started his career as a traditional surveyor, he quickly mastered all the classic techniques, such as working with topo maps, survey plans, cadastral measurements, volume calculations …

But that wasn’t enough …

It’s not really about working hard, is it? As soon as you get a little familiar with the business side of things, you figure out that it’s really more about producing meaningful results …

That’s kind of how he found himself in the middle of two very different sides of the same coin.

And he had no trouble with the surveying aspect of the job. He always loved that part. No matter the workload, terrain type and difficulty, he always gave his 110%.

Satisfying the business side of it all, however, was a completely different story.

Fulfilling quotas, meeting deadlines, and just generally making sure to deliver on what was asked of him … all that suddenly turned into his number one priority, which soon also became his number one nightmare.

It just stopped being fun. I was spending more and more time in the field, and with project corrections, and reports. And it all started to feel like a lost cause, because we simply weren’t completing enough projects …

We were all dealing with those same issues. Business is hard. And most of our surveying colleagues agreed with the sentiment. Something had to change. And luckily it did.
We discovered modern drone photogrammetry, and never really looked back. We even went a little further and crafted our own take on what modern surveying should be. Made by surveyors for surveyors …

Marko has since completed over 300 aerial mapping and image processing projects for our end customers, and processed more than 1000 3Dsurveying projects overall.

And somewhere along the way he also discovered his favourite part of the job … in helping his fellow surveyors.

I mean, when we’re out in the field, we’re all basically in the same mud, right? We’re all dealing with the same challenges. So, the more I learned about all the better ways of surveying, the more I felt the need to share that knowledge. And here we are.